“At 10 years old, you died of shame for not being able to swim
At 20, for not being able to drive
At 30, for not being able to tweet”
When announced, it was criticized by some because, well — tweeting should be as natural as breathing, right?.. And yet–97% of the world population is NOT on Twitter (world stats from Wikipedia and Twitter stat from RWW).
And using Twitter… really does mean immerging yourself in a different culture to get the hang of it. When I first started, I pored over articles about who to follow, how to tweet, Twitter etiquette, etc. Being an anthro/soc-lover at heart, I discovered another culture. But..
Twitter can seem like a weird place, far far away
Twitter, among with any other number of social media tools can seem like outer space to people that have never used them before.
You just have to take a look at 5-year-olds (or younger) posting videos on YouTube of themselves giving make-up lessons or sharing why it’s important for a girl to have a job before she gets married (or else she’ll find someone else, DAMMIT) to see that kids are already using the web to interact with others, collaborate, and comment, without even realizing the cultural implications. As the authors of Wikinomics point out, “while their parents were passive consumers of media, youth today are active creators of media content and hungry for interaction.”
the end of the world is coming
Or at least the world as we know it. OK, I’ll admit it — I believe in the Mayan prophecies and that the world is going to end in 2012. Not the physical world, though ; just the world as we know it. Every day there is a revolution of some sort, it seems — political, cultural, ethical, you name it. Ray Kurzweil predicted the exponential acceleration of technological and innovational change, and the daily newspaper proves him right every day.
It seems like now you can even predict certain situations or say you could have seen it coming. The photo of Kate Middleton as she crouched down on the royal balcony was bound to be photoshopped so it looked she she was giving him… a first wedding gift..
no adult left behind
It’s up to those of us that are continually using the web to show others why it’s important that they be there, young and old. The Web provides unlimited opportunities. Two years ago, I first began working online as a community manager. And I’ve never looked back. If I hadn’t started working online, I never would have moved to Paris, or met some amazing friends, be living where I am, staying in a Shangri-La Hotel, — the list goes on.
For those that haven’t made the digital jump, though, people that have blogs, and post videos, and use Twitter can still seem like straight-out geeks. Which is a hindrance not just between generations, but has serious implications for business.
Which leaves me with two thoughts…
1. Are we headed towards a gift economy?
Gary Vaynerchuck calls it the “Thank you Economy,” but will those that are digitally savvy give their time to help others learn how to use various tools as they emerge (many of you do already, just by having a blog. It’s just up to “offline people” to find them and read them). In gift economies, money isn’t king — it’s intangible things that are valuable. i.e. every time you give someone a hand by recommending their product, introducing them to someone, teaching them something, you earn status. It’s not about how much money you have, it’s about how much you offer to others that makes you “rich” and influential.
2. Or are geeks and digital natives about to take over the world?
Or will those that are digitally savvy become insanely rich as they exploit “offline people” for their lack of knowledge about the subject forever becoming the future rulers of the New Order? After all, if news breaks first on Twitter (and now it’s starting to), those of us that are connected are “in the know” well in advance of anyone waiting to watch it on TV or listen to it on the radio.
(Digital) knowledge is power, isn’t it?