Working in social media, I can’t help but reflect sometimes on what the big picture is. What IS it about social media that makes it so unique? So different? Ultimately, what is it that we should be aiming for in social media as a group?
Some ideas include:
- the goal is to establish meaningful relationships that helps build conversations between consumers and businesses
- the whole point of social media is to develop trust among people that cannot get to know each other one on one
- social media is the most personalized form of marketing
But what are we aiming for, as a society? Here’s my opinion: