How many pics does it take to get to the center of a stopmotion video? For the latest Adidas Originals collection – 7500 …give or take a few.
I have to admit it was a little – ok really – weird to be invited to participate as a blogger, but really cool to see how they put this whole thing together.
The breakdown :
Adidas’s (kickablog kickass) community manager Brice got together some bloggers, models, artists, breakdancers, rope-skippers, and the like to put on multiple pairs of the new collection to come out with this video highlighted by Beat Assailant‘s What did you do.
Thanks to Guillaume for putting the video on DailyMotion. I was actually surprised to find out that the original version couldn’t really be shared..
The end result?
Something that made me think of Rob Walker’s murketing (i.e. spreading word-of-mouth via people that already love the brand)..but a little more slap-you-in-the-face – Literally.
Could you call it guerrilla marketing? (Only produced for online, and if you go to the Adidas site to watch it you can zoom in on specific shoes)
Video-wise, I definitely have to appreciate the time and effort that went into this. For each 20-30 second clip it took an entire afternoon of shooting, plus all of the backend post editing. On Apple though stopmotion can be fairly easy if you get the iStopMotion video editor specifically for that. And I have to admit that the shoe-changing effect is pretty cool😀
..so I’m going to have to try this stopmotion game😉
Have you? What problems did you have? What did you like best about it?
Oh and – Happy Monday :p